A bold identity for the UK’s largest design graduate show

For the 2021 identity, New Designers picked my route as a continuation from last years identity. In my route I have included black and white images of the students work, creating a background, where I took inspirations from the chaotic the stamps on a parcel.

The tape was developed into instead of having tape with type on it, the tape became the type. It is then used graphically to spell out ‘New Designers’ or ND21. The result is a bold and vibrant identity, which makes the New Designers brand stand out against it’s competitors.

© Designed with Domenic Lippa while at Pentagram